UX/UI Design: Is the Market Overcrowded or Full of Opportunity?
A common thing you will hear when you enter the design industry is that "design is oversaturated." While there is some truth to this claim, I believe that it's not entirely accurate. If you make the right moves and approach your career strategically, you can carve out a unique and fulfilling path for yourself. So, let's dive into why UX/UI design has become so popular and explore the underlying reasons behind this perception of oversaturation.
When we examine the current landscape, it becomes apparent that many designers tend to gravitate toward the same types of roles, industries, and companies. This herd mentality often stems from a desire to chase financial success rather than pursuing a genuine passion for design.
Therefore, it becomes vital for aspiring designers to deeply understand why they want to venture into the world of UX/UI design. Before dedicating all your time, resources, and money to learn the craft, take the time to conduct thorough research and explore various opportunities. The design field encompasses much more than just mobile apps, UI design, and large tech companies.
There are countless avenues waiting to be explored, so let’s look at a range of UX/UI design career opportunities that go beyond the typical desired path of working as a UX/UI or product designer at a tech giant like Google. Each option has its unique advantages, and it's essential to consider what aligns best with your interests and goals.
Startups and Small Companies: Joining a startup or a small company allows you to wear multiple hats, work closely with cross-functional teams, and make a significant impact from day one. You'll have the opportunity to influence the entire product development process, gaining valuable experience in a fast-paced and dynamic environment.
Agency Work: Working in a design agency exposes you to a diverse range of clients and projects. It challenges you to adapt to different industries, design for various target audiences, and master not only design skills, but skills including communication, presentation, client and project management, and so much more. The fast turnover of projects keeps things fresh and engaging.
Freelancing and Consulting: Embracing the life of a freelance UX/UI designer gives you the freedom to choose your projects and work on your terms. You can build a diverse portfolio and develop strong client relationships while honing your entrepreneurial skills.
In-House Design Teams: Many non-tech companies have their in-house design teams, where you can collaborate closely with other departments, including marketing, sales, and product development. This environment allows you to see how design integrates with the entire business ecosystem.
Now, let's compare these various paths with the typical desire of landing a UX/UI or product design role at a tech giant like Google:
Scope of Impact: Working at Google or similar tech giants often means working on projects with massive global impact. However, other opportunities also offer the chance to create meaningful impact, albeit in different domains or with a more targeted audience.
Team Size and Collaboration: At large tech companies, you'll likely collaborate with large, specialized teams. On the other hand, smaller companies, agencies, or freelancing might involve more direct and intimate collaboration with clients or colleagues across various disciplines.
Work Environment: Startups, small companies, and agencies tend to have more agile and dynamic work environments, while tech giants might have a more structured and process-driven approach. Additionally, working this would mean you have less of an impact on creating or improving on the design or collaboration process.
Job Stability vs. Flexibility: Tech giants offer job stability and comprehensive benefits, while freelancing or startups can offer more flexibility and autonomy in your work.
Salary and Benefits: Large tech companies are renowned for offering competitive salaries and attractive perks. Other paths might have varying compensation structures, but they can still offer ample rewards in terms of personal growth and job satisfaction.
That said, oversaturation in the UX/UI industry shouldn't stop aspiring designers from discovering their passions. The allure of big tech companies may be strong, but there is a vast array of paths beyond their doors, each offering unique advantages and challenges. Whether it's working in startups, agencies, freelancing, or non-tech companies, the field of UX/UI design is rich with potential for personal growth, impact, and fulfillment. Embrace the diversity of the design world, chart your own course, and let your passion guide you towards a career that resonates deeply with your values and aspirations.
