Design lead specializing in brand systems, web, motion, and AI practice for agencies and growing companies
I join teams as an embedded design lead. I collaborate closely, think strategically, and treat the work with the same care and ownership as someone in-house.
KETRYX
A brand refresh, homepage strategy, and design system built so the team could maintain consistency long after the engagement ended.
BRIGHTSPEC
AI-generated imagery art directed to feel intentional, not automated. Visual identity work where the tool served the brand, not the other way around.
SUBLIME SYSTEMS
Rebrand or refresh? Customer research answered the question. Interaction design told the story.
XTALIPI
A color-signature system that solved brand identity and product wayfinding in one move.
Curious what else I’ve made?
WHAT I DOWhere I plug in best to support your team
Brand systems
Brand identities, design systems, and guidelines built to grow with your company. Plus ongoing support to keep everything aligned as new products, people, and needs come into the picture.
Motion & Interaction
Scroll-based interactions, brand animations, and micro-motion built for the web with Lottie and Jitter. Every animation starts as a storyboard so the story is clear before anything moves.
Web Design
End-to-end website design, art direction, and UX. Strategy, user flows, responsive layouts, content direction, and close collaboration with developers through build. Every visual choice serves the brand and the user at the same time.
AI Workflow & Integration
Helping design teams actually use AI in their day-to-day. Hands-on training with Claude, building custom skills around your brand and process, and integrating AI into the tools you already work in.
ABOUT MEDesign is more than making something look good. It's about asking the right questions, challenging ideas with purpose, and creating experiences that hold up over time.
I'm a designer who thrives at the intersection of creativity, strategy, and the story a company is trying to tell. Collaboration is at the core of how I work. Whether it's brainstorming with a team in Figma, gathering client feedback, or learning alongside others, I value the give and take that pushes the work further.