Simplifying FDA Compliance

TBD

Client

TBD

Year

TBD

Agency

TBD

My Role

Overview

Ketryx aimed to redesign their brand and website to better compete in the HealthTech industry, addressing the challenge of building a stronger brand presence and standing out in a field dominated by more established competitors.

As part of the redesign, we highlighted their key strength—software that simplifies complexity and accelerates development for their target audience. This included custom illustrations for cohesive storytelling, a curated library of 50+ icons, and a redesign of 20 web pages with concise copy and interactive UI components to enhance clarity and engagement.

Roles

I collaborated with the team at Wizardly to support the Creative Director in the rebrand and lead the website redesign. My responsibilities included partnering with the project manager to coordinate stakeholder discussions, manage the design system, and ensuring a seamless design handoff to the developer.

After the project launched, I designed marketing materials for Wizardly's website case study and social media platforms. These designs highlighted key aspects of the project and included animated elements created in Jitter to enhance engagement.

Creative Director

Meg Schlabs

Project Manager

Josh Rogers

Web Designer

Myself

Developer

John Cole

Website

We prioritized a design that was clean, spacious, and easy to navigate. During the web design phase, which spanned a little over a month, I worked alongside the creative director to design 20 custom pages, including templates for desktop in Figma.

We created mobile mockups for the homepage and specific sections requiring detailed layouts, ensuring clear and defined flows to expose Ketryx’s product features effectively.

UI Components

Showcasing screenshots and videos of their product was crucial to demonstrating its value and competitive advantages. To ensure this content was engaging and easy to navigate, I designed reusable tabbed UI components that grouped related information, reducing cognitive load by presenting one set of content at a time. This approach allowed users to quickly find the details they needed without being overwhelmed by lengthy pages.